Those persistent rumors of Details' imminent demise are finally coming true. In a memo sent to Condé Nast staffers this afternoon, president and soon-to-be CEO Bob Sauerberg announced that the 33-year-old magazine's December 2015/January 2016 issue will be its last.
In a first for Condé Nast, Details magazine is launching its own male-targeted digital display ad network. The Details Ad Collection, currently in beta mode with more than 20 members, offers men’s fashion and lifestyle bloggers the opportunity to run ads from tony Details advertisers like Kiehl’s and Jaguar. When the ad network officially launches on Sept.
In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work with the magazine’s website, to create content for advertisers.
Over the past few years, the action at Fashion Week has shifted from the runways to the sidewalks, where hordes of street style bloggers and photographers congregate to snap pictures of one another. And it’s not just female fashionistas drawing attention: From The Sartorialist to Tommy Ton, some of the blogosphere’s biggest stars are men.
Among the highly scrutinized March fashion magazines, Condé Nast's Vogue is holding on to its usual first place, with 457 ad pages, up 4.5 percent from 2012. Archrival Time Inc.'s InStyle weighed in with 361 pages, a 4 percent increase over last year.
‘Tis the season for publisher changes at Condé Nast. The company has found a new spot for Jason Wagenheim, whose job as publisher of Glamour didn't work out.