Better Type in Word and PowerPoint for Marketers
Performance Marketing
For all the marketers who are non-designers, but who also need to make your docs look good, here’s some simple typography tips that will make your Word docs and PowerPoint [...]
5 CTA Button Design Best Practices
Performance Marketing
Take a close look at your call to action (CTA), particularly the design of the CTA button. It’s an element that many designers do not give enough attention, but they [...]
4 Tips for Creating Attention-Grabbing Covers for the Newsstand
I like to think of the newsstand as one of the best direct marketing tools. It’s all consumer response. Now more than ever there is a need for niche publishers [...]
Championship-Winning Email Creative
Performance Marketing
Last week, in my best attempt to be timely and sporty, we saw the Email Creative Final Four play out in a blaze of March Madness-like glory. Herb Brooks united [...]
7 Typography Mistakes You Can Easily Eliminate
Performance Marketing
Okay it’s true; I’m a typography nut. Now, I’m sharing with you what I consider the top seven type mistakes. Identifying and correcting these issues can help anyone improve the [...]
Email Creative March Madness: Final Four
Performance Marketing
By now, you're familiar with my Creative Cage Match posts, in which I throw two emails into the cage and one comes out a winner. Today, I'm going to mix [...]