Media Pitch: Shorthand Wants to Help Publishers Create “Gorgeous” Stories On A Budget
As publishers continue their search for meaningful ad revenue online, it’s becoming increasingly clear that quality trumps quantity when it comes to audience attention. Studies have shown that longer periods [...]
This Texas Agency Uses a Special Deck of Cards to Get New Hires Up to Speed
Creativity
As small agencies expand, maintaining culture can be a challenge. McGarrah Jessee, an agency that threw a massive celebration complete with streamers and beach balls for its 100th employee, recently rounded [...]
Bud Light’s Popular NFL Team Cans Are Back With a New Minimalist Design
Brand Marketing
Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which [...]
3 Type Facts You Don’t Know, But Should
Performance Marketing
Back in 1979, we were taught the old-fashioned way, and everything was done by hand. You had to understand all aspects of typeface design and letterforms. You learned how each [...]
3 Color Truths You Want to Know
Performance Marketing
We’ve all seen them: color charts with a description of color and how we’re supposed to feel about it. Broad sweeping statements are made and graphics are created titled “The [...]
How Cannes Still Inspires and Surprises, and Why It Still Really Matters
Brand Marketing
When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.