Design

The Tragedy of MLK’s Death Is Woven All Through This Brilliant Memphis Grizzlies Jersey

Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it. It's certainly made for better designs, if these images of the Memphis Grizzlies team jerseys are any indication.

This Texas Agency Uses a Special Deck of Cards to Get New Hires Up to Speed

As small agencies expand, maintaining culture can be a challenge. McGarrah Jessee, an agency that threw a massive celebration complete with streamers and beach balls for its 100th employee, recently rounded out its team to 140 people. While the expansion was a big one, the agency needed to figure out the best way to bring new employees up to speed on all things McGarrah Jessee. Putting together a packet or PowerPoint filled with all the key facts about the agency, its people and clients was one route, but as a creative organization, those options didn't seem all that creative. Instead, the team decided to take a more interactive and visual route, compiling a lovely deck of 48 "Culture Cards"—which each designer at the agency had a hand in creating—that new employees collect in their first few days at the agency. 

Bud Light’s Popular NFL Team Cans Are Back With a New Minimalist Design

Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which got a minimalist makeover from design firm Jones Knowles Ritchie. 

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.

How Moleskine Went From Parisian Scribble Pad to Global Icon

Lin-Manuel Miranda worked for six years to get his Grammy- and Pulitzer-winning musical Hamilton from his head onto a stage. He worked on the songs everywhere—on his honeymoon, on the subway—and, as the lyrics came to him, he committed them to a Moleskine notebook.

How Do You Get Bros to Drink Rosé Wine? Package It Like It’s Beer

Rosé is great in giant bottles on the Carlton Terrace. But what if you're one of those average bros who's taken a liking to the pink stuff, which some have even taken to calling "brosé"? It's better in a can, of course.

How Fitness, Health and Beauty Trends Shaped Westin’s New Visual Identity

As a brand, Westin has a history of focusing on wellness, dating back to the launch of its "heavenly bed" in 1999. It's continuing that tradition this week by launching a new visual identity centered on well-being.

Agency’s Video Project Yields Award-Winning Documentary on the Power of Color

What began as a routine video assignment for Atlanta ad shop Brunner unexpectedly yielded a stirring, award-winning 10-minute documentary about at-risk youths and the power of color to help change their lives.

This Designer’s Minimalist Year of the Monkey Poster Looks a Lot Like … Something Else

Minimalist design is great when it works, but sometimes the results can leave themselves wide open for interpretation. In the case of San Francisco designer Lehu Zhang, a quickly assembled poster idea for the Chinese zodiak's Year of the Monkey (which begins today) ended up looking more than a bit like something more raunchy. Let's not mince words. It looks like a penis going into a butt. And, I don't know, maybe shaking a bit side to side? "I decided to just use some basic shapes to create a monkey face," he told BuzzFeed News. "That was my intention. I was playing around with shapes and this thing just came up." Yeah it did.

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos. Just take a stroll down a busy urban street—or a scroll down your Facebook feed. It can bring on a case of logo overload.