6 Direct Mail Messaging Strategies That Work
Performance Marketing
Direct mail messaging strategies work when they're simple, unexpected, concrete, credible, and filled with emotion and stories. Here's how to create them.
Direct Mail: It’s All in the Letter
Performance Marketing
Recently, direct mail letters have gotten a bad reputation, but a good letter can really generate sales. How do you know if you have a good letter or not? We [...]
7 Email Design Must-Dos for Today
Performance Marketing
The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life easy for our recipients. [...]
Something Marvelous Is Coming: Variable Fonts
Performance Marketing
Thin. Bold. Condensed. Extended. The variety of fonts available today are seemingly limitless - unless you want to do something like have a fast-loading website. Then you’re better off using [...]
Website Design, Readability and Usability
Performance Marketing
Mention the concept of readability and most of us think of things like Flesch-Kincaid scores and grade levels. But there’s another side to readability that is too often overlooked: design. [...]
Visually Appealing Direct Mail
Performance Marketing
With all of the election mail this year, we have been overexposed to many mailers with too much going on. Yes, images are necessary, as is text, but when you [...]