Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business
Brand Marketing
New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12.
Adidas Turns Bull’s Injury Into Inspiration
Brand Marketing
Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports [...]
Ad of the Day: Adidas
Brand Marketing
If there's one thing I love, it's watching my favorite sports organization score a goal unit against the sports organization from that place I've always hated. Seriously, I am occasionally [...]