Derrick Rose

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12.

Adweek’s Top 5 Commercials of the Week

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very seriously. 

NBA Stars Play ‘Jingle Bells’ With the Most Festive 3-Point Shooting Ever

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P. It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot. Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year. See a making-of video, plus credits, below.

Adweek’s Top 10 Commercials of the Week


Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store

Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London. This unique store gave fans a chance to jump with the Chicago Bulls point guard to get a pair of Derrick Rose signature Adidas sneakers.

Adidas Turns Bull’s Injury Into Inspiration

Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports marketers nationwide groaned a collective “ouch.”

Ad of the Day: Adidas

If there's one thing I love, it's watching my favorite sports organization score a goal unit against the sports organization from that place I've always hated. Seriously, I am occasionally a football guy, but am rarely moved by sports advertising. This Adidas ad from 180LA, however, is something out of the ordinary, and in a good way.