Building on a 50-Year Legacy, Gatorade’s CMO Is Ready to Fuel the Future
Brand Marketing
For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a [...]
Derek Jeter Launches The Players’ Tribune
Performance Marketing
Derek Jeter didn't waste much time in making his next career move.
MLB Rolls Out Its Derek Jeter Tribute Ad, and It’s Amazing in Its Own Way
Creativity
This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the [...]
The 5 Best Tweets About Jeter’s Gatorade Commercial, From Red Sox Fans
Performance Marketing
Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today.