For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a riveting, 60-second ad featuring 50 classic sports moments from the past 50 years.
TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was one of nine awards presented for creative excellence in sports.
Derek Jeter hung up his glove last September, ending a legendary 20-season baseball career with the Yankees. He's since embarked on a new path: publisher of The Players' Tribune, a portal for athletes to share their thoughts and experiences.
When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he wrote a first-person essay for The Players' Tribune, a digital publication that gives athletes a chance to share their stories.
Derek Jeter's digital media company, The Player's Tribune, has been ad-free for its first four months, but now it's bringing on its first big sponsor: Porsche.
This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the team, will play his final game this Sunday against the Red Sox in Boston.
Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today.