Derek Jeter

Building on a 50-Year Legacy, Gatorade’s CMO Is Ready to Fuel the Future

For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a riveting, 60-second ad featuring 50 classic sports moments from the past 50 years.

TBWA\Chiat\Day Takes Home a Grand Clio Sports Award for Gatorade’s Jeter Send-Off

TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was one of nine awards presented for creative excellence in sports.

Why Derek Jeter Traded Pinstripes for Publishing With The Players’ Tribune

Derek Jeter hung up his glove last September, ending a legendary 20-season baseball career with the Yankees. He's since embarked on a new path: publisher of The Players' Tribune, a portal for athletes to share their thoughts and experiences.

Derek Jeter Launches The Players’ Tribune As a Digital Platform for Athletes

When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he wrote a first-person essay for The Players' Tribune, a digital publication that gives athletes a chance to share their stories.

Porsche Will Be the First Advertiser on Derek Jeter’s Digital Publishing Venture

Derek Jeter's digital media company, The Player's Tribune, has been ad-free for its first four months, but now it's bringing on its first big sponsor: Porsche.

How Louisville Slugger Became the Only Bat You Know by Name

Photo: Nick Ferrari

Derek Jeter Launches The Players’ Tribune

Derek Jeter didn't waste much time in making his next career move.

NFL Tops Jeter’s Last Game in Twitter TV Ratings

MLB Rolls Out Its Derek Jeter Tribute Ad, and It’s Amazing in Its Own Way

This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the team, will play his final game this Sunday against the Red Sox in Boston.

The 5 Best Tweets About Jeter’s Gatorade Commercial, From Red Sox Fans

Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today.