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Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Brand Marketing

By Kristina Monllos

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.

Performance Marketing

At Your Service! Really!

By Andrea Syverson

Brand Marketing

JCPenney Turns to Kraft’s Debra Berman for Marketing

By Christopher Heine

Brand Marketing

JCPenney Returns to Sales Strategy Online, but Struggles Persist

By Christopher Heine

Brand Marketing

JCPenney Brings Holiday Cheer to Budget-Minded Customers

By Emma Bazilian

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JCPenney Taps Head of Apple Retail Stores as New CEO

Brand Marketing

By Emma Bazilian

The head of Apple’s retail stores, Ron Johnson, has been lured away to take a top position at JCPenney.