Department stores

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.

JCPenney Turns to Kraft’s Debra Berman for Marketing

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.

JCPenney Returns to Sales Strategy Online, but Struggles Persist

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent when it reports t

JCPenney Brings Holiday Cheer to Budget-Minded Customers

Department store JCPenney is unveiling its Christmas 2011 advertising campaign, which aims to appeal to budget-minded shoppers while still bringing the holiday cheer.

JCPenney Taps Head of Apple Retail Stores as New CEO

The head of Apple’s retail stores, Ron Johnson, has been lured away to take a top position at JCPenney.