The well of inspiration apparently never runs dry for Denver Water's long-running "Use Only What You Need" campaign.
Damn you, Sukle Advertising & Design! Once again, the agency is out to dry up all the summer fun with the latest installment of its "Use only what you need" conservation campaign for Denver Water. The new work contrasts how much H2O folks use on their lawns with the amount their lawns actually need. In eye-catching orange street installations popping up around town, outsized fire hydrants, city benches and newspaper boxes represent the former, while normal-size versions stand in for the latter. Billboards employ a facial-hair motif, pitting the outrageously shaggy (hose hogs who waste water) against the finely quaffed (folks who conserve). Through the years, I've come to resent this oft-praised campaign. If consumers scrupulously followed its advice, Denver must be an arid wasteland of burnt, withered yards tended by parched, smelly homeowners. Rise up against the hydro tyranny and spray those lawns until the grass grows luxurious and high, like mullets on the prairie! Why worry? It'll always rain. Probably. Eventually. I think. And can everybody please take a long, hot bath? More images after the jump. Via The Denver Egotist.
Sukle Advertising & Design is back with some more billboards in its long-running, much-lauded Denver Water campaign. The old ones were pretty eye-catching, with only small sections of the billboards […]
Sukle Advertising + Design has a new conservation campaign for hometown client Denver Water that asks people to curtail their lawn watering by two minutes a day. You’ll get away […]
Nice grocery conveyor-belt ads here from Sukle Advertising & Design for Denver Water, part of the ongoing “Use only what you need” campaign—a long-running effort that has already featured drunk […]
It can’t do wonders for one’s dignity to dress up as a toilet and get pummeled by security, but at least it was for a good cause. Denver Water staged […]
You may remember Sukle Advertising & Design’s clever conservation ads for Denver Water. Now, the agency is back with a new campaign that focuses on Denver Water’s employees, who have […]