Super Bowl MVP Von Miller Will Dance Into Your Heart, and Your Madden 17 Starting Lineup
Creativity
It's subtle, but if you watch this ad really closely, you might pick up the hint that Broncos star Von Miller would like to be on your Madden 17 team. [...]
Dunkin’ Donuts’ New Vine Spots Play on Super Bowl Memories
Performance Marketing
Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.
Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?
Brand Marketing
According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each [...]
Peyton Manning’s ‘Omaha! Omaha!’ Snap Count Creates Most Random Tourism Marketing Ever
Performance Marketing
During yesterday's San Diego vs. Denver NFL playoff game, Broncos quarterback Peyton Manning routinely hollered "Omaha! Omaha!," before getting the ball snapped to him a few dozen times while in [...]
Golden Globes Rule Sunday Night
NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars [...]
Dallas Cowboys Are Tops on TV, if Not in Your Hearts
Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of [...]