It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or the black guy in a secondary role only."
With Americans falling in love with food trucks, it was inevitable that marketers would hit the road to target the consequences of all that indulgence.
McCann Erickson is rolling out a new spot for Dentyne that compares gum with condoms. Using the tagline "Practice safe breath," the commercial shows a trio of men in need […]
This unsettling Dentyne Ice ad from Thailand has it all: a cheating husband, a jealous wife and a giant, horrible squid. The sea beast represents the man's sushi-breath from a […]