Coca-Cola is Looking for Its Next Big Global Campaign
Brand Marketing
Coca-Cola might be looking to move away from "Open Happiness." The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; [...]
Microsoft Splits Its Global Ad Business Between IPG and Dentsu
Brand Marketing
Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic [...]
MEC Wins Vodafone’s Global Media Account
Brand Marketing
Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 [...]
Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account
Brand Marketing
Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.
Sarah Hofstetter Is 360i’s New Global CEO as Bryan Wiener Steps Down
Brand Marketing
Sarah Hofstetter is 360i's new global chief, as Bryan Wiener—who has been an executive with the digital shop since 2004—steps down. He will continue to serve in a chairman capacity. [...]
Reckitt Benckiser Expands Its Media Agency Roster
Brand Marketing
Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business.