Following Overworked Employee’s Suicide, Dentsu Names New CEO and Cuts Execs’ Pay
Brand Marketing
Dentsu has named Toshihiro Yamamoto as its new CEO following the announcement that Tadashi Ishii would be stepping down from the position. Yamamoto previously held the role of senior vice [...]
Is Publicis, Once a Voracious Predator, Now Prey?
Brand Marketing
On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough [...]
Why One of Advertising’s Iconic Creative Leaders Believes the Agency Model Will Survive
Brand Marketing
When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a [...]
Q&A: Videology’s Managing Director Is Making Programmatic Ad Buying More Exact
Performance Marketing
Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44
Could Celebrity Robot Doppelgangers Be the Future Stars of Advertising?
Performance Marketing
CANNES, France—A celebrity android costs $100,000 to build, but it could literally be a moneymaking machine. That's why Dentsu, Japan's huge ad agency, is so interested in these robot doppelgangers.
Mondelez’s Goal in Global Media Review is Efficiency
Brand Marketing
Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.