Dentsu

Following Overworked Employee’s Suicide, Dentsu Names New CEO and Cuts Execs’ Pay

Dentsu has named Toshihiro Yamamoto as its new CEO following the announcement that Tadashi Ishii would be stepping down from the position.Yamamoto previously held the role of senior vice president of Dentsu, but will now take over the top position on the heels of a turbulent 2016 for Dentsu.

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.  

Here’s How Each Major Ad Agency’s Stock Is Looking as the Industry Prepares for the Trump Era

Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, especially in digital media. But the election cast a blanket of doubt on the prospects for the major players.

Digital Media Is Propelling the Ad Market to $548.2 Billion This Year

Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.

Dentsu Tokyo Picks Up the Design Grand Prix at Cannes for Panasonic’s ‘Life Is Electric’

CANNES, France—A Dentsu Tokyo campaign for Panasonic that showed people the ubiquity of electricity in everyday life by charging batteries using 21 unlikely power sources was celebrated with the Design Grand Prix at the Cannes Lions festival here tonight.

Is Publicis, Once a Voracious Predator, Now Prey?

On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough that it may now find itself prey.

Why One of Advertising’s Iconic Creative Leaders Believes the Agency Model Will Survive

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a refresh of sorts for the IPG network.

Q&A: Videology’s Managing Director Is Making Programmatic Ad Buying More Exact

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44

Could Celebrity Robot Doppelgangers Be the Future Stars of Advertising?

CANNES, France—A celebrity android costs $100,000 to build, but it could literally be a moneymaking machine. That's why Dentsu, Japan's huge ad agency, is so interested in these robot doppelgangers.

Mondelez’s Goal in Global Media Review is Efficiency

Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.