Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data
Performance Marketing
Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million [...]
Dentsu Aegis Aggressively Expands by Adding 3 More Agencies
Brand Marketing
2016 is shaping up as a busy year for Dentsu Aegis Network on the mergers and acquisitions front. This week alone, the Tokyo-based holding company made three notable agency deals. [...]
Mcgarrybowen Announces New Leadership Team, Naming Simon Pearce U.S. CEO
Brand Marketing
Mcgarrybowen today announced New York president Simon Pearce as its new U.S. CEO. The agency also named Chicago chief creative officer Ned Crowley as its new U.S. chief creative officer [...]
A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center
Brand Marketing
COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But [...]
Mcgarrybowen Expands Into Singapore
Brand Marketing
Mcgarrybowen is expanding into Singapore by acquiring a 20 percent stake in Mangham Gaxiola, a three-year-old independent started by two top ex-Ogilvy execs in the region.
With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes
Brand Marketing
Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or [...]