Dentsu Aegis Network

Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data

Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million users.

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.  

Why This Dentsu Agency Is Doubling Down on Its Boston Office in 2017

Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling. It's doing that by focusing its energy on the Boston office.

Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic? "It's all about the Story."

Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]

Dentsu Aegis Aggressively Expands by Adding 3 More Agencies

2016 is shaping up as a busy year for Dentsu Aegis Network on the mergers and acquisitions front. This week alone, the Tokyo-based holding company made three notable agency deals. In doing so, Dentsu has bolstered its digital offerings across several continents and positioned itself as the most aggressive player of late in the industry's global expansion game.

Mcgarrybowen Announces New Leadership Team, Naming Simon Pearce U.S. CEO

Mcgarrybowen today announced New York president Simon Pearce as its new U.S. CEO. The agency also named Chicago chief creative officer Ned Crowley as its new U.S. chief creative officer and global chief strategy officer Jennifer Zimmerman as its new U.S. chief strategy officer. (Zimmerman will also remain in the role of global chief strategy officer.)

A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center

COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But that wasn't the only surprise.

Mcgarrybowen Expands Into Singapore

Mcgarrybowen is expanding into Singapore by acquiring a 20 percent stake in Mangham Gaxiola, a three-year-old independent started by two top ex-Ogilvy execs in the region.

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or poach a creative chief.