You can whip up a nice fluffy batch of pancakes in your own kitchen on a Sunday morning, but Denny's thinks it might just have the best new pancake recipe in town. While the chain's pancakes were good and customers seemed to enjoy them as they were, a survey found that 44 percent of those customers believed the best pancakes out there were the ones they made in their own homes.
For the past year and a half, Denny's "The Grand Slams" online video series, which feature wisecracking animated breakfast foods partying at Denny's restaurants, have resonated with the brand's millennial audience—to the tune of 37 million total views.
There's no solid way of predicting what might go viral on the Internet or when. So when a brand can hop on board in a moment's notice, the results can be rewarding—or at the very least, applause worthy. And when a new teen-turned-meme video took the Internet by storm this week, a couple of brands were quick to hop on the train.
King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.
Conquering the breakfast market is essential for fast-food brands—sales last year reached $34.5 billion, per research firm Technomic.
Facebook went down for the second time in less than a week this afternoon, and brands—or brands' social managers—took to Twitter to post jokes.
Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void.Denny's may be the largest and best-known of the lot, but the fast-casual chain will be joined by Krystal (a Southern chain similar to White Castle), Wayback Burgers and Giraffas (a Brazilian chain with 10 Florida locations) in offering Peace Day co-branded burgers on Sept. 21.
For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars.Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts with the proposal to partner with Burger King on creating "a Slampper© or a Whammper© or a Whoppaslamus-rex© or something." The diner chain is volunteering as tribute in these hunger games to take the place of McDonald's, which meekishly declined Burger King's invitation this week to create a McWhopper in honor of Peace Day.
Denny's may be a 62-year-old brand, but it's one that understands the Internet. The restaurant chain's snarky online persona, crafted by Erwin Penland, has kept its brand awareness high.
The Clio Sports Awards heated up the summer with a show-stopping event at Cipriani 42 Street in Manhattan. VIPs and brand sponsors also kicked off The Essence Festival in New […]