Email Segementation: Make Your List More Than the Sum of Its Parts
Performance Marketing
Segmentation is also one of the most powerful and often under-utilized features of email automation applications. Though automation makes the process simpler, many marketers are put off by overhead in [...]
YouTube Analytics for Direct Marketers
Performance Marketing
For direct marketers, YouTube analytics is a treasure-trove of data about video marketing measurement and performance. By interpreting "Views Reports," you can produce stronger direct response-oriented videos using demographics, playback [...]
Gray Gardens: Broadcast Audience Older Than Ever
If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling [...]
How to Talk to Women
Brand Marketing
Women have come so far—but you certainly couldn’t tell that from much of the advertising out there. Still, more brands, including Chevrolet, TD Ameritrade and Harley-Davidson (which has targeted women [...]
What Procter & Gamble has learned about multicultural marketing
Brand Marketing
By Elaine Wong Hell yes, multicultural marketing matters! And if you were at Monday's "Making Multicultural Matter" Advertising Week session, presented by Procter & Gamble and Wing (the latter being [...]