demographic research

Are These the 12 Types of Millennials?

If there's one thing every millennial hates, it's an overly broad generalization about what every millennial thinks.But is it better or worse to try to carve the 18-34 age group into smaller segments? Would it highlight the diversity of a widely divergent generation, or just amplify stereotypes? 

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).