democrats

How the Trans-Pacific Partnership Benefits Digital Advertising

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade deal among the U.S., Canada, Mexico, Japan and eight other countries in the Pacific Rim.

How the Democratic Candidates Stacked Up on Tuesday Night With Twitter Mentions

After last night's five-candidate Democratic debate, most media pundits said former secretary of state Hillary Clinton won—while a CNN-led

Ted Cruz’s Nomination Bid Begins With Web Domain Hijacking From the Left

The political story of the day comes with a guerrilla marketing sidebar.

Shutdown Continues to Trash Political Party Brands

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands.

Study: Shutdown Savages Party Brands

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has quantified the hit to each political party and found that while both are suffering, the GOP brand could actually be affected more negatively.

Mizuno Gets 375% Online Branding Lift in Week After Wendy Davis’ Filibuster

At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion legislation.

Here’s One Advertiser Who Swears Mobile Ads Work: Obama

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operative

Data Points: Mobile Election

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this the first Mobile Election.

Analysis: Presidential Campaigns in Need of a Brand-Aid

Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major political polls and it's clear that both have the kind of scores that would cause any campaign or brand manager pause.