How the Trans-Pacific Partnership Benefits Digital Advertising
Performance Marketing
If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade [...]
Mizuno Gets 375% Online Branding Lift in Week After Wendy Davis’ Filibuster
Performance Marketing
At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion [...]
Here’s One Advertiser Who Swears Mobile Ads Work: Obama
Performance Marketing
President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operative
Data Points: Mobile Election
Performance Marketing
With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this [...]
Analysis: Presidential Campaigns in Need of a Brand-Aid
Brand Marketing
Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major [...]