Can MTV and Adam Levine Get Millennials to Hang Out at Applebee’s?
Performance Marketing
Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image [...]
This Is How Johnson & Johnson’s Acuvue Uses Real-Time Data
Brand Marketing
With spring-like weather finally here, contact lenses are in seasonal demand for teens, college kids and others who want to ward off itchy allergies or simply ditch their eyeglasses for [...]
Old Navy: GIF Diva
Performance Marketing
Old Navy's presence during VH1's popular Divas concert on Sunday night will include pricey 30- and 60-second spots during the cable channel's telecast.
‘The Voice’ Drowns Out ‘The X Factor’
The season two premiere of Fox’s refurbished The X Factor didn’t quite have the impact the network was hoping for, as a bonus helping of NBC’s The Voice disrupted the [...]
Oops!…Fox Did It Again
It was perhaps the worst kept secret in the business, but when Simon Cowell on Monday afternoon introduced Britney Spears as one of The X Factor’s new celebrity judges, the [...]