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Microsoft Rolls Out Windows 8 Ads

Performance Marketing

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty.


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AKQA Opens Two New U.S. Offices

Brand Marketing

Newly-minted WPP agency AKQA has opened two new offices in the U.S. to support current accounts in those markets, the agency announced Monday.

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Instagrammers in Demand by Major Brands

Brand Marketing

Instagrammers are the new brand influencers. In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading [...]