Emirates Is the World’s Most Glamorous Airline
Brand Marketing
By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lo
InMobi Hires Former Digitas Star
Performance Marketing
InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run.
Wieden + Kennedy N.Y. Fills Top Strategy Post
Brand Marketing
The in-again, out-again Erik Hanson is in again at Wieden + Kennedy in New York—this time as director of strategic planning. From 2009 to 2012, Hanson worked as a planning [...]
Razorfish Opens San Francisco Lab for Emerging Retail Experiences
Brand Marketing
There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing [...]
Brands Buy Real-Time Mobile Ads Based on the Weather
Performance Marketing
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers.
What Advertising Do You Admire and Why?
Brand Marketing
A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?