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Brand Strategy Beats Price Tactics

Performance Marketing

My nose may not have been bloodied and my body dragged off a plane, but I faced my own travel crisis this week. And that experience proved that one company’s [...]


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Delta Will Get Some Mets Fans to the World Series, by Boat

Brand Marketing

The Fall Classic makes its return to Queens tonight, when the New York Mets play the first World Series game at Citi Field, which opened in 2009. And Delta is [...]

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Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Brand Marketing

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive [...]

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Ad of the Day: W+K’s Grand New Delta Spot Is Very Poetic, and a Bit Unsettling

Brand Marketing

This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it's the most high-concept airline ad in a [...]

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Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Brand Marketing

Delta claims to have made the "Internetest in-flight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after all, will you see a cat [...]

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Delta Feels a Road Warrior’s Pain in Charming Ad About the Most Grueling of Trips

Creativity

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone [...]