Delta

Delta Jumps Into Political Fray with a Lofty Patriotic Meditation from the Sky

Overwhelmed as we are with wacky politicals, terrorist hysteria, a looming police state and social media's unending attacks on our peace of mind, more than a few of us feel outsized pressure to do something—or at least say something—even when we normally wouldn't. This apparently applies to brands, too. In "This Land," Delta and SS+K dive into the moral fray with a meditation on America from 30,000 feet up. 

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or

Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands

Airlines and retailers often tout Twitter's real-time, customer service capabilities, so they should be happy to learn that the social platform just made their jobs a little easier.

Delta Will Get Some Mets Fans to the World Series, by Boat

The Fall Classic makes its return to Queens tonight, when the New York Mets play the first World Series game at Citi Field, which opened in 2009. And Delta is giving some ticket holders a unique way to get to the ballpark just south of Flushing Bay.

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive or useless—or all of the above.

Ad of the Day: W+K’s Grand New Delta Spot Is Very Poetic, and a Bit Unsettling

This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it's the most high-concept airline ad in a while.

Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Delta claims to have made the "Internetest in-flight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after all, will you see a cat in a shark suit on a Roomba on a plane?

Delta Feels a Road Warrior’s Pain in Charming Ad About the Most Grueling of Trips

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable little first-world indignities—the electronic keycard to his hotel room not working, getting lost going for a run in foreign streets, ironing a tie he's still wearing (but wait ... isn't that how everybody does it at home, too?).

Emirates Is the World’s Most Glamorous Airline

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lo

BuzzFeed Goes In-House With DigitasLBi for Branded Content

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York.