Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier this week, Omnicom Media Group's PHD network won Delta Airlines in the U.S., taking the business from Digitas after a review which included UM as a finalist.
Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence.
Edgy airline commercials. Who wouldn't want more of those? "Tell the World," the latest excursion in Delta Airlines' "Keep Climbing" campaign from Wieden + Kennedy New York, delivers an intriguing but turbulent ride. Last September, the carrier's "Take Off" spot, which focused on a single plane's departure as it sped down a runway, accompanied by narration from Donald Sutherland, veered into territory that was poetic, and a bit unsettling. The flight path now continues even further in that direction.
Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually on domestic advertising, per Kantar Media. DigitasLBi, a unit of Publicis Groupe, handles the assignment and is expected to defend.
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.
In recent years, airlines have become a staple on those lists of things Americans love to hate. Search for any airline on Twitter and you are guaranteed to find the usual griping about late flights, missed connections and tiny, uncomfortable seats in coach.
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a company supposed to cut through all that clutter and get noticed? One thing certainly helps: making sure you have the most focused and most talented marketing chief.
Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.