Delta Airlines

Omnicom Adds to Continue Winning Streak

Omnicom media networks continued their winning streak, with OMD adding after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search.Earlier this week, Omnicom Media Group's PHD network won Delta Airlines in the U.S., taking the business from Digitas after a review which included UM as a finalist.

Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence.

Buckle Up, Because Delta Is Coming for You With Another Intense and Lofty Ad

Edgy airline commercials. Who wouldn't want more of those?"Tell the World," the latest excursion in Delta Airlines' "Keep Climbing" campaign from Wieden + Kennedy New York, delivers an intriguing but turbulent ride. Last September, the carrier's "Take Off" spot, which focused on a single plane's departure as it sped down a runway, accompanied by narration from Donald Sutherland, veered into territory that was poetic, and a bit unsettling. The flight path now continues even further in that direction. 

Delta Air Lines Launches a Media Agency Review

Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today.Delta spends north of $50 million annually on domestic advertising, per Kantar Media. DigitasLBi, a unit of Publicis Groupe, handles the assignment and is expected to defend.

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.

A World That Hates Airlines Doesn’t Hate Delta, Thanks in Part to This Marketer

In recent years, airlines have become a staple on those lists of things Americans love to hate. Search for any airline on Twitter and you are guaranteed to find the usual griping about late flights, missed connections and tiny, uncomfortable seats in coach.

Brand Genius 2015: Meet the Year’s Top Crop of Marketing Masterminds

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a company supposed to cut through all that clutter and get noticed? One thing certainly helps: making sure you have the most focused and most talented marketing chief.

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.

Shepard Smith Sleeps With His Samsung Galaxy

Who Shepard Smith Age 49

California AG Wants to Ground Delta’s App for Privacy Violations

The California Attorney General filed suit against Delta Airlines for violating the state's online privacy law.