AKQA Acquires App Agency Potato

Recent merger and acquisition activity has mainly taken one of two forms.

Deloitte Acquires Acclaimed San Francisco Creative Shop Heat

One reason the agency acquisition market has been so hot is the desire of nontraditional buyers, such as technology and consulting firms, to add marketing muscle and compete for project dollars from corporate CMOs.

Shopper Marketing Is Going Mainstream

Shopper marketing may not be sexy, but it gets results.

U.K. Ad Industry to Gov’t: Set Us Free of Red Tape

The U.K. advertising industry yesterday urged the country’s government to acknowledge its contribution to economic growth and to cut the legal red tape that is “stifling investment” in the sector.