Amazon Is Among Pinterest’s Best Retailers for the Holidays
Performance Marketing
Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research.
Ad of the Day: Dell
Brand Marketing
This Dell spot from Young & Rubicam in New York is barely a Dell spot, but that's sort of what makes it work as entertainment, if not particularly as advertisement.
Dell Consolidates Commercial Creative Work at Y&R
Brand Marketing
Young & Rubicam has landed more Dell advertising as the computer giant consolidates work for the small- and medium-business segment at the WPP unit. Dell made the decision to move [...]
Is Your Customer Service Killing Customer Loyalty?
Performance Marketing
As marketers, we spend a lot of time, money, energy and brain power designing and building programs that will drive inquiries, close sales or increase brand engagement. And once a [...]
The ‘Existential Limbo’ of Being a Successful Commercial Actor
Creativity
Bloomberg Businessweek has a lengthy piece this morning called "Branded for Life," about the pleasures—but mostly the perils—of becoming a successful brand spokesperson. The central thesis is that the better [...]
Ad of the Day: Dell
Brand Marketing
Dell can help kids fly. So says "Meet Annie," a new commercial about a fifth grader who uses her laptop, a handheld camera and a homemade green screen to create a [...]