Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
These 5 Dynamic Duos Are Nailing Digital Marketing
Brand Marketing
Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But [...]
Jim Radosevic Becomes President of Y&R New York
Brand Marketing
Young & Rubicam has reestablished the role of New York president and filled it from within.
Dell, Pennzoil and 3M Execs Talk SXSW
Brand Marketing
One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So [...]
Dell Highlights the Dingy, Humble Beginnings of Today’s Popular Brands
Creativity
Dell seeks to recapture its entrepreneurial spirit in new work from Y&R and VML, including this "Beginnings" spot that shows small apartments, basements and other venues where modern brands were [...]
How Native Advertising Will Change in 2014
Brand Marketing
Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers [...]