Dell

These Smart Retail Shelves Tell Brands All About Who Is Looking at Their Products

The next time you pick up a six-pack of Coca-Cola at your local grocery store, artificial intelligence may be analyzing your eye movements and facial expressions.

How Dell’s ‘Future Ready’ Campaign Captures the Heart (and Soul) of Tech Innovation

If waiting for the next installment of Black Mirror is too taxing for you, fill your soul's vacuum with the latest installments of Dell's campaign "Future Ready." Created by Young & Rubicam New York, in partnership with Framestore—responsible for a lot of the cool stuff you see in movies—the episodic campaign follows one family's effort to secure a heart transplant for their young daughter.  Unlike in Black Mirror, though, the technology you see is more benign and empowering than existentially misery inducing. 

Here’s What Brands Like Whirlpool and Nascar Are Learning From Internet of Things Data

After years of hype, the Internet of Things (IoT) is upon us, and marketers are exploring its possibilities.

Why Dell Is Betting Big on the Internet of Things

While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a step ahead by building the tools needed to power the billions of gadgets.

Kenan Thompson Is ‘Dr. Jimm’ in The Onion’s First Branded Content for Facebook Anthology

It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing.

Dell’s Back-to-School Campaign Is a Docuseries About Young Achievers

Last year, Dell tapped YouTube influencers for its back-to-school campaign.

Young & Rubicam Gets a New Creative Chief in New York

Agency leadership is churning this month, and Young & Rubicam is no exception. Today it named McCann Erickson's Leslie Sims to succeed Jim Elliott as chief creative officer in New York.

Tocquigny Gives the Ad People What They Want: Tacos and Beer

Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas

Here Are Forbes’ 50 Most Influential CMOs of 2014

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.

6 CEOs Who Have More Twitter Followers Than Their Companies

Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While some CEOs leverage social media to tackle customer service head-on, most use it to simply tweet out relevant news about their respectable industries while putting a face on their brands.