4 Great Direct Mail Welcome Ideas
Performance Marketing
A direct mail welcome package can be one of the first few communications that your customer gets. Here’s a sampling of some I found.
Why Dell Is Betting Big on the Internet of Things
Performance Marketing
While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a [...]
Kenan Thompson Is ‘Dr. Jimm’ in The Onion’s First Branded Content for Facebook Anthology
It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing.
Dell’s Back-to-School Campaign Is a Docuseries About Young Achievers
Brand Marketing
Last year, Dell tapped YouTube influencers for its back-to-school campaign.
Young & Rubicam Gets a New Creative Chief in New York
Brand Marketing
Agency leadership is churning this month, and Young & Rubicam is no exception. Today it named McCann Erickson's Leslie Sims to succeed Jim Elliott as chief creative officer in New York.
Tocquigny Gives the Ad People What They Want: Tacos and Beer
Performance Marketing
Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas