If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered. The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, the first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. (Domino's did something similar in the U.K. way back in 2013, but that was when commercial drone delivery was years away from approval. We're much closer now.)
Amazon's whole mission is to get people what they want as fast as possible, a pledge the retailer took to an extreme new level with today's debut of a one-hour delivery service.
Carson loves trucks and gets way more excited about UPS deliveries than most other 4-year-olds. So the company decided to go ahead and make him part of the team. Carson befriended Mr. Ernie, his neighborhood's UPS driver, when he started delivering a special formulation of milk to Carson's door three times a week. As part of the shipping company's Your Wishes Delivered campaign, Carson wanted to be a UPS driver for the day. So UPS made him one, with his own truck, brown uniform, packages and even signature pad. Ogilvy & Mather made the two-and-a-half minute spot, and it’s a big old pile of cute wrapped up in brown paper. Carson is simply adorable. When he sees the miniature UPS truck, which is obviously a modified Power Wheels vehicle, he slaps his cheeks with his hands like Macaulay Culkin and runs around in a circle shouting, “Oh my gosh!” Then, he packages up cookies and dog bones to deliver to his neighbors. But the best part of all, is Carson’s ability to make Mr. Ernie, a 25-year UPS veteran, get all choked up. You might even get choked up, too.
Amazon Fresh is planning to add the Big Apple to its roster of cities where grocery delivery is available, according to Re/code, which cited unnamed sources.
Here's a solution to a problem you rarely think about but might occasionally fall victim to. Domino's Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles. Created by agency Artplan, the device consists of a platform on two hemispheres that pivot to compensate for any tilting caused by turning, riding on a hill or hitting a speed bump. The cube holding the device glows at night, probably to strengthen the illusion that Domino's is carrying around something important as opposed to just a lazy man's dinner. This technique reportedly will be expanded to roughly 10,000 Domino's locations worldwide, meaning that soon, you too may be able to gawk at one in real life. Makes you wonder how we've gotten by without this revolutionary discovery.
Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big, they’re fast, and, of course, they’re brown. Relatively few brands enjoy the luck of its workaday equipment becoming a universally recognizable icon.
Marketers of everything from apparel to dog snacks and cleaning supplies are getting in the subscription delivery game, bringing a bounty of hand-selected products right to the consumer’s doorstep.