Degree Men

Check Out This Sweet 16 Bracket for March Madness Brands

College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the marketers for deodorant Degree Men may want to keep their eyes on financial company Capital One. In terms of social branding, they're going head-to-head. Well, kind of.

3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off

Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets.

Women Get Down and Dirty in the Latest Fitness Fad

Last year, some 100,000 women showed up at events with names like Utopian Tubes and PMS (that’s Pretty Muddy Stuff) where they scrambled up rope ladders, sloshed through mud pits and managed various other obstacles.