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Brands Make Prankvertising Positive

Performance Marketing

By Michelle Castillo

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses [...]

Performance Marketing

Are These YouTube Stars Coming to a Theater Near You?

By Michelle Castillo

Performance Marketing

Dell Taps Defy Media for Back-To-School Campaign

By Michelle Castillo

Performance Marketing

How ‘Honest Trailers’ Picks (and Profits From) the Movies It Skewers

By Michelle Castillo

Performance Marketing

Morgan Freeman’s Extraordinary Reading of ‘What the Fox Says’

By Mike Shields