Def Jam

Is Def Jam Pulling Away From YouTube?

It's impossible to deny that YouTube is the dominant online video platform, but as competitors offer better terms, publishers are considering other partnerships. Def Jam and video platform Playwire, for example, just announced they will produce unique content together.

A Night to Remember: Brand Genius Awards 2013

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family […]

Adweek’s 2013 Brand Genius Awards

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners […]