Netflix has teamed up with Pittsburgh-based digital agency Deeplocal again to create an open source connected device for the holiday season. No, it's not another pair of socks.
Netflix may have revolutionized how we watch TV, but it's not stopping there. Working again with Pittsburgh-based agency Deeplocal, the streaming company just released another do-it-yourself invention. This time, it's a pair of socks that detect when you've fallen asleep and pause your program so you don't miss out.
If you thought Domino's Grand Prix-winning emoji ordering was a cool one-click trick, check this out from Netflix. The streaming service, working with Pittsburgh-based agency Deeplocal, created a button that—with a single press—turns on your TV, brings you right to Netflix, dims the lights, silences your phone and orders your favorite food.
So, San Pellegrino will let folks remotely control robots on the ground and in the air over Italy … but NOT for the purpose of Dalek-like mass destruction? Where's the fun in that? To help bring the sparkling water's "Three Minutes in Italy" promotion to life, Ogilvy & Mather in New York partnered with Deeplocal to create five robots that Facebook users can control romotely to take in the sights of Italy. Four ground-gliding units and one skybot perched on a 40-foot pole allow users to take virtual tours of Taormina, a picturesque village in Sicily. San Pellegrino's Facebook fans can sign up to drive the ground-bots for 180 seconds, viewing the town in real time. The robots are equipped with tablets displaying users' Facebook profile pics, and a translation program allows participants to talk with local residents. Brand ambassadors are on the ground to facilitate engagement, or thwart any attempts to use the robots for evil ends, whichever comes first. Actually, the bots don't look very threatening, especially equipped with umbrellas to protect their components from the sun. (After the jump, watch one robotic romeo chat up an unsuspecting passerby named Christin; That's amore!) The campaign runs through Aug. 17, with virtual tours from 9 a.m. to 3 p.m. Eastern. It's a novel approach, and it seems only fitting that as robots take more of our jobs, they get to replace us on vacation, too. Via PSFK.