10 Provocative Tweets About Omnicom-Publicis #Fail
Performance Marketing
Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the
Purina’s Beneful Goes for Maximum Viral Appeal With Dog-Operated Rube Goldberg Device
Creativity
Wook at the poochies! Wook at the widdle poochie-woochies! What else do I really need to say about Deep Focus's "Dog Goldberg Machine" commercial for Purina's Beneful dog-food brand? It's [...]
Deep Focus Snares Nespresso, Nabs BBDO Creative Exec
Performance Marketing
Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S.
Would Yahoo or Facebook Make a Better Tumblr Parent?
Performance Marketing
While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing
Twitter Drops Music App, Amps Up Media Ambitions
Performance Marketing
Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted.
Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried
Performance Marketing
Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since [...]