All’s Fair in Love, War, and Business — Addressing a Competitor’s Bold Moves
Performance Marketing
It’s no coincidence that Jack Dorsey, CEO of Twitter, announced that his platform would ban political ads less than an hour before Facebook’s much-anticipated Q3 earnings call. It wasn’t the [...]
Death of the Salesman
Performance Marketing
There's no question that the Willy Lomans of this world have been dying a slow, agonizing death—only instead of losing the fight to travel exhaustion, the opponent is the Internet [...]
How (Not) to Run an Agency RFP
Performance Marketing
Over the last several years, I've noticed an alarming trend in the RFP process - and I'll boil it down to three words: Lack of respect
Not All Databases Are Created Equal
Performance Marketing
Not all databases are created equal. No kidding. That is like saying that not all cars are the same, or not all buildings are the same. But somehow, "judging" databases [...]
5 Copy Approaches to Influence Gut Reaction
Performance Marketing
Call it a gut reaction, but oftentimes our prospects and customers make decisions and respond based on intuition, a hunch, or professional judgment. In direct response, we want quick action. [...]
Publicis Groupe Is the Big Winner in Samsung’s Global Review
Brand Marketing
Publicis Groupe can breathe a huge sigh of relief.