Publicis Groupe can breathe a huge sigh of relief.
Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed.The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The assignment is global. Worldwide media spending on the brand was not available, but in the U.S.—Gillette's No. 1 market—it hovers around $125 million a year.