FTC’s Vladeck to Exit Dec. 31
Brand Marketing
David Vladeck, the hard-charging director of the Federal Trade Commission's Bureau of Consumer Protection, is officially leaving on Dec. 31 to return to his faculty position at Georgetown University Law [...]
Centrum Avoids Lawsuit by Agreeing to Back Off Health Claims
Brand Marketing
Pfizer Consumer Healthcare agreed to modify some of the health claims it makes about its Centrum brand multivitamin supplements in order to fend off a potential lawsuit from the Center [...]
Skechers Pulls Shoes Ahead of Ad Industry Review
Brand Marketing
Skechers, the fitness shoemaker that just agreed to a $40 million settlement with the Federal Trade Commission over deceptive advertising charges, quietly pulled its toning shoe for girls from its [...]
Skechers Settles Deceptive Ad Case With FTC for $40M
Brand Marketing
When it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt.
Public Health Groups Target Michael Jordan Gatorade Ad
Brand Marketing
A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too [...]
FTC Cracks Down on Deceptive Auto Ads
Brand Marketing
Local auto ads have never been known for their subtlety, but some went too far, according to the Federal Trade Commission. Five dealers around the country agreed to settle with [...]