Advocacy Group Says Mobile Apps for Toddlers Aren’t Very Smart
Brand Marketing
Can babies learn to count by using a mobile app? How about learn the alphabet?
Bayer Threatened With Lawsuit Over Marketing for One A Day
Brand Marketing
Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid [...]
FTC Updates Guidance for Mobile Ad Disclosures
Performance Marketing
At long last, the Federal Trade Commission released updates to what is known as the Dot-Com Disclosures, guidance for how marketers can make ad disclosures clear and conspicuous across all [...]
Does ExxonMobil Hate Your Children?
ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of [...]
Nutrition Advocates Blast Marketing of Girl Scouts’ Newest Cookie
Brand Marketing
Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins."
POM Shot Down Again by FTC
Brand Marketing
POM Wonderful just got some not-so-wonderful news. The maker of pomegranate juice and supplements once again has been slapped down by the Federal Trade Commission for deceptively advertising that POM [...]