Consumer Groups Claim That CarMax’s Ads Are Deceptive
Brand Marketing
A coalition of 11 consumer groups is calling on the Federal Trade Commision to investigate CarMax for using deceptive advertising, writes Chistopher Jensen for The New York Times.
Do Ad Messages Have a Credibility Problem?
Brand Marketing
Noted critic of marketing Jonathan Salem Baskin will talk about how advertising is losing its credibility to anyone who will listen to him, he says, including a room full of [...]
FTC’s Jessica Rich Lays Out Ambitious Ad Enforcement Agenda
Brand Marketing
Jessica Rich—the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau—is energetic and organized.
New York Attorney General Uses Fake Yogurt Shop to Crack Down on Fake Online Reviews
Performance Marketing
A fake yogurt shop in Brooklyn, N.Y., was used as the base for the New York attorney general's massive sting against fake online reviews. As a result of the yearlong [...]
FTC Continues Crackdown on Auto Ads
Brand Marketing
Too good-to-be-true auto dealer ads drove the Federal Trade Commission to action, charging two dealers in Maryland and Ohio with falsely advertising the cost or discounts for vehicles.
Baby App Company Stops Making Educational Claims in Ads
Brand Marketing
Baby app developer Open Solutions altered its educational claims for its baby apps five days after the Campaign for a Commercial-Free Childhood filed a complaint with the Federal Trade Commission [...]