deca

Startup Wants to Turn On YouTube Commerce

A new startup wants to help YouTube talent tap into e-commerce dollars and the budding social commerce wave spurred by platforms like Pinterest. Subblime allows YouTube creators to build and market destination websites where they can feature products they’ve included in their videos, or just list some of their favorite companies and retailers, à la Oprah. The company has recently signed the ballet shoe brand Tieks to build out a virtual marketplace, or what Subblime is calling the Subblime Showroom.

The Biggest Web Series Opportunity for Brands Wasn’t at the NewFronts

A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets. But it’s possible that the most desirable Web video buy was completely absent from the NewFronts. Indeed, a big question to watch for in this space is which brand or brand is going to nab The Lizzie Bennet Diaries this summer? Wait, is that the one starring Gwyneth Paltrow or Cheryl Hines? No. Actually, The Lizzie Bennet Diaries is a year-long, 100-episode Web series that ended last month. The show, which has inspired a rabid, weird and fascinating following, is based on Jane Austen’s classic Pride and Prejudice. Although, per executive producer/co-creator Bernie Su, Lizzie Bennet is a lot closer to a new generation Lonelygirl15 rather than a 19th century novel. The show consisted of four- to five-minute episodes of actress Ashley Clements looking into the camera vlogger style and talking about friends, dating trials, weddings and her version of Mr. Darcy, i.e. Snobby Mr. Douchey.

When YouTube Cuts You Off: Get Ellen

What do you do when YouTube funds your channel and then cuts you off? You could A) quit, B) try and go it alone or C) get together with other YouTube channels and build your own network. Best case scenario, C) goes well and D) you sign up Ellen DeGeneres.

Analysis: YouTube’s Originals, Seven Months After the Newfronts

Earlier this year, YouTube had its very first upfront event—dubbed a "brandcast" by the Google-run video portal—during which it laid out just what it was getting for its 

Deca Builds Out Premium Network for Moms

The women’s lifestyle Web video firm Deca is building out a video hub aimed at moms while pushing further into the syndication business.

YouTube Natives Topping Big Names Early On

Guess which companies are having early success as part of YouTube’s massive 96-channel rollout? The ones that have done it before.