Millennial Habits on Black Friday 2015 vs. 2017
Performance Marketing
New research from Influenster shows how Millennial Black Friday and Cyber Monday shopping habits have changed. And while it's certainly not great news for in-store retail, it's not as big [...]
Daimler Gets Into Ride-Sharing Apps
Performance Marketing
Daimler, owner of Mercedes-Benz, has acquired rival companies RideScout and MyTaxi to reach a new market of consumers who favor ride-sharing apps over owning a car.
Why Post-O’Shaughnessy LivingSocial Might Not Be Dead In Its Tracks
Brand Marketing
Tim O'Shaughnessy has announced that he will step aside as CEO of LivingSocial after co-founding the company in 2007.
JCPenney Returns to Sales Strategy Online, but Struggles Persist
Brand Marketing
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent [...]
Starbucks’ Heavy Metal
Performance Marketing
Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked.
Banks Eat Into Groupon’s Business
Performance Marketing
One day after Groupon's disappointing Q2 earnings report, the daily deals row isn't getting any easier to hoe.