Deadspin and Jezebel Staff Members Are Writing Each Other’s Stories for April Fools’ Day
Performance Marketing
It's the first day of April, which means a few things: Baseball season—and by proxy warmer weather—is on the horizon, and brands and other companies will do their best
Lance and Lennay Week: 5 Brands That Got Hurt
Brand Marketing
The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire, [...]
Media Outlets Defend Being Duped by Te’o Hoax
Performance Marketing
In the frenzy to cover Notre Dame linebacker Manti Te’o’s triumph over tragedy in his final season as a college football player, reporters failed to pick up on one not-so-minor [...]
10 Great Moments in Web Journalism Besides Deadspin’s Te’o Scoop
Performance Marketing
Brett Favre’s penis was certainly a big deal, so to speak. But Manti Te'o’s imaginary/made up dead girlfriend has thrust Gawker Media's Deadspin into the spotlight like never before.
In Experiment, Gawker Goes ‘Traffic Whoring’
Performance Marketing
A.J. Daulerio, the editor of Gawker’s Deadspin who was known for sensational stunts like publishing photos of what it claimed were Brett Favre’s naughty bits, hasn’t shed his unconventional approach [...]