Time Warner Cable Admits Its Past Sins, and Vows to Be Better, in DDB’s Comic Spots
Brand Marketing
Over the years, Time Warner Cable has unfortunately earned a certain less-than-flattering reputation in the customer service department. In its newest ad campaign, the cable giant has a message for [...]
McDonald’s Launches Creative Review, Moves to Consolidate U.S. Advertising Business
Brand Marketing
McDonald's is reviewing its creative advertising business in the U.S.
Netflix’s Daredevil Characters Physically Damage Each Other’s Billboards in Hashtag Fight
Creativity
Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show battle [...]
Agencies Address How They’re Restructuring to Fight a Breaking Business Model
Brand Marketing
Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say.
Chrysler Selects DDB Chicago as Creative Agency of Record on Its Jeep and Alfa Romeo Brands
Brand Marketing
FIAT Chrysler Automobiles confirmed today that it has chosen DDB Chicago as creative agency of record for its Jeep and Alfa Romeo brands, effective immediately. There was no formal review.