DDB New York Names Its First CMO and Tech Lead in a Round of Hires and Promotions
Agencies
The New York offices of DDB announced a series of four promotions and new hires today.
Stay Comfy, Even When You’re Not, With Cotton Inc.’s Holiday Line of Clothes
Creativity
The holidays are bound to lead to some awkward moments, like perhaps when Mom has a bit too much to drink. But if you're wearing comfortable clothing, they might just [...]
How This Agency Got a Deceased Author to Sign Books at a Book Fair
Creativity
Literary fans love a good book signing. But absent the actual author, the next best thing might be an autograph from a mechanical arm in his or her own style. [...]
Could Blind Hiring Be the Solution to Increasing Diversity at Agencies?
Agencies
In September, HP sent a letter to its agencies asking for a detailed plan on how each would up its diversity quotient within 12 months.
Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB
Brand Marketing
A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward.
Ad of the Day: This Superb Stop-Motion Film Pleads Heartbreakingly for Wildlife Conservation
Brand Marketing
There are things we just don't see—remote places under the sea, in the savannah or covered in snow, whose joys, dramas and tragedies we aren't privy to. And yet we [...]