Strategic Planning Builds Brands Through Real-Time Multitasking
Brand Marketing
Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends.
Ad of the Day: 4-Year-Old Fulfills His Bucket List
Brand Marketing
DDB in New York and the clean-water organization WATERisLIFE already proved a powerhouse pairing with last year’s #FirstWorldProblems campaign, which riffed on the popular hashtag by having poverty-stricken Haitians read [...]
JCPenney Turns to Kraft’s Debra Berman for Marketing
Brand Marketing
JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.
Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills
Performance Marketing
Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social
Top 10 Commercials of the Week
Brand Marketing
This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world.
New York Lottery Rolls Out New Campaign
Brand Marketing
Win Powerball, and you can hire Cyndi Lauper to serve as your personal house musician.