The Clorox brand has launched its first creative agency review in almost two decades. That means DDB risks losing the account that allowed it to return to San Francisco in 1996. Today, a company spokesperson told Adweek Clorox remains in the initial stages of the review and is not yet ready to provide additional details.
In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: soda.
New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners.