AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars
Performance Marketing
The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far.
Some B-to-B Brands Make Strides in Social Media
Brand Marketing
It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a [...]
Yahoo Rolls Out New Comedies, WWE Deal
Performance Marketing
Yahoo is all about edgy hipster comedy and dude entertainment, right?
Weather Pushes Data Targeting, Multiscreen Series
Performance Marketing
Beer is key to understanding what exactly The Weather Company is up to with its much hyped data/ad tech division, WeatherFX.
HuffPost Live Picked Up by Mark Cuban Cabler
AOL's Internet talk show HuffPost Live has been picked up by a cable network, the company announced Sunday. The program will carry a six-hour block on the Mark Cuban-backed AXS [...]