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AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars

Performance Marketing

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far.


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A Very Brief History of Web Video

Performance Marketing

December 1995-January 1999

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Some B-to-B Brands Make Strides in Social Media

Brand Marketing

It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a [...]

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Yahoo Rolls Out New Comedies, WWE Deal

Performance Marketing

Yahoo is all about edgy hipster comedy and dude entertainment, right?

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Weather Pushes Data Targeting, Multiscreen Series

Performance Marketing

Beer is key to understanding what exactly The Weather Company is up to with its much hyped data/ad tech division, WeatherFX.

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HuffPost Live Picked Up by Mark Cuban Cabler

Convergent TV

AOL's Internet talk show HuffPost Live has been picked up by a cable network, the company announced Sunday. The program will carry a six-hour block on the Mark Cuban-backed AXS [...]