Mobile Content Providers Targeting Tech-Savvy Hispanics
Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units [...]
Blip Inks Deal With Ray William Johnson
Performance Marketing
A reinvented Blip rolled out a handful of original series, provided details on a new content partnership with My Damn Channel, revealed a production deal with YouTube giant Ray William [...]
CBSi Shows Off Programming Extensions, Diverse Portfolio at NewFront
Easily the best moment in the CBS Interactive NewFront on Tuesday evening came at the beginning of the presentation, when Les Moonves offered pre-taped advice to both CBSi president Jim [...]
Alloy Pitching Novel-Inspired Teen Drama
Performance Marketing
Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront [...]
Online Video Ads Have Higher Impact Than TV Ads
Performance Marketing
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.
Comedy Is King at the Hulu NewFront
For a bunch of presentations thrown by technology companies, the NewFronts are becoming notorious for glitchy executions.