Grab Grabs Newfront Dollars
Brand Marketing
It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood [...]
Disney Turns to Mobile Apps as Show Pilots
Performance Marketing
Disney may have found a new formula for launching original online series: find mobile games that already have a following and treat them as backdoor pilots.
Yahoo Planning Scripted Series
Performance Marketing
Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.' [...]
AOL Unloads Spree of New Properties, Content
Performance Marketing
On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal [...]
Hulu’s First Upfront Attracts Attention, Attendees, Hopefully TV Dollars
As Hulu's programming slate deepens, its advertising model is also getting more intricate.