Facetime: Upfronts, Newfronts and Adweek Women in Media
Brand Marketing
This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for [...]
3 Reasons to Believe Great Original Programming Is the Future of Digital Video
Brand Marketing
Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning.
Can Data Help Maker Studios Guarantee a Hit for The Walking Dead’s Robert Kirkman?
Performance Marketing
In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many [...]
Wall Street Journal to Advertisers: We’re More Innovative Than You Think
Performance Marketing
The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general.
9 Reasons the NewFronts Didn’t Get TV Dollars Last Year
Performance Marketing
Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the