BuzzFeed Goes In-House With DigitasLBi for Branded Content
Performance Marketing
DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York.
Condé’s NewFront Brings the Glamour Hard [Video]
Performance Marketing
Another three magazine titles added to the YouTube video slate—and a whole new video hub to watch out for.
Glam NewFront Is Now a la Mode [Video]
Performance Marketing
With its new name, the Glam network takes a new direction.
Crackle and Spark Ink NewFronts Deal
Performance Marketing
Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed.
Viewing Habits Show Traditional TV Networks Still Reign Supreme
Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to [...]
AOL Doubles Down on Web Shows With James Franco, Steve Buscemi
Performance Marketing
AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce [...]